As a founder or leader of a startup, you are the primary owner and builder of your company’s brand. Because you’ve been there since day one, you have the potential to be its greatest ambassador and evangelist to your customers, partners and the media. You may ask, Why should I entrust my company’s precious reputation […]
Author Archives: michelle barry
Top Strategies to Help You Get Media Coverage
It’s important to note that there’s a process you must follow to get great media coverage, and it starts with building relationships with reporters and bloggers who write about your industry.