Everybody loves a winner. When it comes to visibility and third-party credibility for your brand, a corporate awards program can reap big rewards.

Key benefits of a corporate awards program include:

✅ 1. Build Credibility and Trust

Instead of patting yourself on the back, awards serve as third-party validation. When a respected organization or publication recognizes your firm, it signals to potential clients that your business is credible, competent, and differentiated from competitors.

  • Example: “Top Cybersecurity Firm of 2024” instantly adds legitimacy, especially for risk-averse enterprise clients.

📰 2. Amplify with PR and Marketing

Don’t just win the award — promote it strategically.

  • Issue a press release.
  • Feature it prominently on your website, especially your homepage and About page.
  • Add award logos to marketing materials, sales decks, and email signatures.

📱 3. Share on Social Media

Celebrate the win across LinkedIn, Twitter, etc. — but go beyond “We won!” posts. Try:

  • “What this award means to us” (tie it to values or client success)
  • Create “Behind-the-scenes of the journey to the award” social media content
  • Release video testimonials on YouTube from clients or team members about why it was deserved

👥 4. Reinforce Employee Brand and Culture

Internally, awards boost team morale and help with recruitment. Externally, they signal a great workplace and thought leadership.

  • “Best Places to Work” awards attract top-tier talent.
  • Technical awards boost your team’s credibility with potential hires and clients.

🧠 5. Leverage in Sales Enablement

Awards help your sales and biz dev team tell a stronger story. Use them in:

  • Proposals and RFPs
  • Case studies
  • Pitch decks (“Award-winning strategy used with X client”)

💼 6. Positioning and Differentiation

You can use awards to reinforce your brand positioning.

  • If you’re positioning as a cutting-edge cybersecurity innovator, highlight innovation-based awards.
  • If your niche is client service and strategy, promote excellence or satisfaction-based awards.

Enter Awards Strategically

Apply for awards that align with your goals — don’t chase trophies randomly. Choose ones that:

  • Are respected by your target audience
  • Reinforce your positioning
  • Allow case studies or success metrics to shine

Mesmerize clients win top awards with our help. Reach out today for a consultation!

Published by michelle barry

For the last 15 years, Michelle has developed and executed creative, high-impact public relations programs for global startups, public companies, nonprofit organizations and private corporations of all sizes. With her guidance and determination, Michelle’s clients have appeared in the pages of USA Today, Wall Street Journal, New York Times and hundreds more. National television outlets including Anderson Cooper 360, The Doctors, CNBC’s Squawk Box, The Katie Couric Talk Show, Bloomberg TV, and the Today Show have profiled Michelle’s clients. In 2017, Michelle founded Mesmerize Media Consulting to better serve the changing needs of her core client base: late-stage startups, consumer brands, and nonprofits. These organizations have limited budgets but need to tap into media relations in order to grow their audience and continue to innovate. Follow her on Twitter: @mesmerizeconsulting

Leave a comment

Your email address will not be published. Required fields are marked *